Bikes as Billboards
These sturdy bikes are not just used to transport people, but also to advertise a company.
Bikes can be parked just about anywhere — including in spots where it would be impossible (or, due to the cost, too expensive) to place a billboard or other form of advertisement.
Most Amsterdammers know of one or more bikes that haven’t been moved in years — silently advertising a nearby store, restaurant, bike shop or other service.
The sturdy examples in the picture advertise the Undutchables temp agency for foreign professionals in Amsterdam.
By all accounts it’s a good firm to work for, but that doesn’t take away from the fact that the name of the firm was taken from the title of a hilarious, satirical book about the Dutch
Leave a comment